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Gathering Strength, Sharing Hearts, and Pioneering Excellence | The Code as Witness—Aiming for Justice! Zhongcheng Qingtai Unveils Its Exclusive IP Characters—"Chengcheng" and "Qingqing"—at the Annual Conference.

Published:

2026-02-09

On February 1, at the 2026 Zhongcheng Qingtai Thousand-Person Conference, our firm officially unveiled Zhongcheng Qingtai’s exclusive IP characters, “Chengcheng” and “Qingqing.” This launch aims to further enhance Zhongcheng Qingtai’s brand recognition and approachability, strengthen internal cohesion and cultural appeal, and marks a new milestone in the law firm’s brand development journey.

2 Moon 1 Day, in 2026 At the annual Zhongcheng Qingtai Thousand-Person Conference, our firm officially launched its exclusive... IP The personas “Chengcheng” and “Qingqing.” This launch aims to further enhance Zhongcheng Qingtai’s brand recognition and approachability, strengthen internal cohesion and cultural appeal, and marks a new milestone in the firm’s brand development journey.

The designs of “Chengcheng” and “Qingqing” are uniquely ingenious and imbued with rich symbolism. As a synonym for professionalism and a practitioner of responsibility, “Chengcheng,” holding the code in her hand, embodies Zhongcheng Qingtai’s profound professional expertise and its reverent commitment to the trust placed in it by clients. Just as every case represents a weighty responsibility for Zhongcheng Qingtai’s lawyers, they approach each task with rigorous and meticulous care, demonstrating their professional excellence in the smallest details and safeguarding their clients’ legitimate rights and interests. Meanwhile, “Qingqing” is a bearer of vitality and an explorer of breakthroughs. The sword she holds symbolizes her unwavering determination and sharp resolve in upholding justice, while the scales represent fairness and equality. On the journey of legal services, Zhongcheng Qingtai not only steadfastly adheres to the bottom line of justice but also, with innovative thinking and fearless courage, actively explores new frontiers such as digital and intelligent services, constantly breaking industry boundaries and providing clients with more efficient and cutting-edge legal solutions.

Two IP The birth of our brand embodies Zhongcheng Qingtai’s original aspiration and mission. “Accompanying you with professionalism, yet remaining true to our初心,” is the pledge of “Chengcheng”—and also Zhongcheng Qingtai’s unwavering commitment to delivering exceptional professional service quality. “Innovating together, staying vibrant forever”—the declaration of “Qingqing” reflects the firm spirit of our law firm: proactively striving forward and boldly breaking new ground.

As cultural symbols of Zhongcheng Qingtai, “Chengcheng” and “Qingqing” will continue to accompany the firm on its journey toward delivering outstanding legal services. They will remain prominently featured in various contexts—including legal consultations, public-law education videos, event introductions, and cultural merchandise—helping our firm not only deepen its professional expertise but also actively foster innovation within the industry. Together with all sectors of society, we’ll join hands to build a brighter future under the rule of law and collectively write an inspiring story that belongs to us all!

Key words:

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