Breaking News | Craftsmanship and Smart Manufacturing Define the Future—The First Legal Services Product Competition Hosted by Zhongcheng Qingtai Comes to a Successful Conclusion
Published:
2025-12-23
On December 21, the finals of the first Legal Services Product Competition hosted by Zhongcheng Qingtai were successfully held in Jinan. With the theme “Craftsmanship and Intelligent Innovation: Defining the Future,” this competition took several months to prepare. After rigorous screening through preliminary rounds and the finals, dozens of legal service products—from fields including the low-altitude economy, family wealth succession, and overseas expansion of enterprises—competed on the same stage. Ultimately, three first-place winners, five second-place winners, seven third-place winners, and several honorable mentions were selected.
On December 21, the finals of the first Legal Services Product Competition hosted by Zhongcheng Qingtai were successfully held in Jinan. With the theme “Craftsmanship and Intelligent Innovation: Defining the Future,” this competition took several months to prepare. After rigorous screening through preliminary rounds and the finals, dozens of entries covering... Low-altitude economy Legal service products covering multiple fields—including family wealth succession and overseas expansion of enterprises—competed on the same stage. Ultimately, three first-prize winners, five second-prize winners, seven third-prize winners, and several excellence awards were selected.
This competition was hosted by Chen Xiaotong, a senior partner at Zhongcheng Qingtai.
Promote innovation through competitions and anchor the direction of transformation in legal services.
As an important practice for the law firm to promote “professional industrialization, industrial productization, and product marketization,” this competition has attracted considerable attention since its launch. Geng Guoyu, Director of the Zhongcheng Qingtai Management Committee, delivered the opening remarks, encouraging all lawyers in the firm to adopt a strategic mindset that positions the firm as an industry leader in specialized legal services and to place emphasis on... First-order effect Promote the standardization, professionalization, and branding of legal services, continuously foster a spirit of innovation, and increasingly showcase outstanding talents. Launch the product to the market.
During the on-site demonstration session, the finalists’ products focused on market demands and industry pain points, using innovation, professionalism, scalability, and social impact as the core evaluation criteria. They systematically presented the design logic, service processes, and practical value of their legal service offerings. These products not only represent breakthroughs in traditional service models but also demonstrate forward-looking strategic planning in emerging fields, providing vivid examples for the innovation, standardization, marketization, and industrialization of legal services. This fully showcases the deep-rooted expertise and achievements of Zhongcheng Qingtai Lawyers in specialized niche areas.
Professional empowerment, fostering synergy for integrated development.
The successful hosting of this competition is not merely a showcase of legal products; it also serves as a vivid demonstration of the integration of law firm operations and market consolidation. For this competition, we have specially invited Lu Jianjie, Chief Legal Counsel of Shandong Provincial Institute of Environmental Science Co., Ltd.; Zhu Guangyu, Head of the Legal Department of Shandong Ocean Group Co., Ltd.; Liu Yankui, Deputy Director of the Legal Compliance Department of Shandong Energy Group Co., Ltd.; Professor Zhu Baoli, Dean of the School of Law at Shandong University of Architecture; and Professor Lü Fang, Associate Dean of the School of Law at Shandong Normal University, to serve as external judges. Together with our firm’s senior lawyers, they have formed an expert judging panel that evaluates entries across multiple dimensions—including innovation, professionalism, scalability, and social impact—ensuring a fair and impartial selection process. Teams from various branch offices and different practice areas have come together to exchange ideas, breaking down geographical and departmental barriers, fostering the flow of knowledge and sharing of experience, and opening up new avenues for integrating internal resources and promoting collaborative teamwork within the firm. As emphasized in the opening remarks of this conference: “Professionalism is by no means self-imposed limitation; rather, it is the result of deep cultivation and meticulous refinement that leads to remarkable achievements. Integration is not just about linking resources—it is also the key to activating the firm’s internal market ecosystem.”
Recognition and incentives kick off a new journey for product promotion.
After on-site demonstrations, group scoring, and rigorous statistical analysis, the final list of winners is as follows:
Going forward, Zhongcheng Qingtai will continue to promote the award-winning products through its official public account, helping outstanding legal service products gain greater social impact and improved market recognition.
In his closing remarks, Du Wentang, Deputy Director of the Zhongcheng Qingtai Management Committee, congratulated everyone on the successful conclusion of the competition. He noted that productizing legal services has become an inevitable requirement for current market development. He expressed his hope that all lawyers in the firm will, in response to clients’ increasingly sophisticated and scenario-specific diverse needs, continue to deepen, refine, and perfect standardized, visible, and replicable legal service products, thereby becoming growth partners who co-create value with their clients.
Every competition has a finish line, but innovation knows no bounds. This competition is not only a summary of our achievements—it’s also the starting point for a new journey. Moving forward, Zhongcheng Qingtai will continue to forge quality through “craftsmanship” and expand horizons with “intelligent manufacturing,” driving the productization of legal services to greater depths, delivering more predictable value to our clients, and contributing even more high-quality “Zhongcheng Qingtai products” to the development of the industry!
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